Kenneth Pao
Opinion
05 September 2022
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Criteo’s Kenneth Pao examines the advent of commerce media, which marks a new era of digital advertising that is aimed at addressing the increasing calls for consumer privacy.
Opinion
07 August 2022
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The post-pandemic travel boom is an opportunity for the region’s marketers and advertisers to recognise that consumer behaviours and considerations have evolved significantly, says Criteo’s Kenneth Pao.
Opinion
15 December 2021
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During the peak shopping period, Criteo ’s Kenneth Pao says brands can achieve greater success if they u nderstand what consumers value, combine the effectiveness of online and in-store for greater retail wins, and think outside the box with adtech tools.
Opinion
10 January 2021
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Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.
